Netflix has been a key player in TV revolution. Starting off as a small online streaming company, it quickly took the main stage with the popular rise of video streaming. Now, it has changed the way we watch TV. With blockbusters, classics and original content, the online entertainment service has found the perfect formula to write the new era of TV. After the success of ‘The Crown‘ and ‘Stranger Things‘, it seems that Netflix is finally set to specifically target an Arab audience with its recently announced original series ‘Jinn’.
“Arabic content with Netflix quality”
‘Jinn’ will be Netflix’s first Arabic original series set to be filmed in Jordan later this year. Elan and Rajeev Dassani, known as VFX specialists on shows like ‘Scandal’ and ‘Justified’, will be executive producers of the young adult drama. Lebanese director Mir-Jean Bou Chaaya, known for his work ‘Very Big Shot‘, will team up with Jordan screenwriter Bassel Ghandour, Oscar-nominated for his work on ‘Theeb‘, to launch ‘Jinn’ globally in 2019. “I love that Netflix is investing a lot in the region, it’s a real turning point,” Ghandour said, “We have such a rich storytelling culture, and we’ll finally be able to enjoy Arabic content with Netflix quality.”
Arab youth and talent will be portrayed in a unique way
The contemporary supernatural drama tells the story of a group of young Arab teenagers. Their lives are disrupted when a Jinn, in the form of a teenage boy, appears to them in the ancient city of Petra. The youngsters need to stop the great darkness that is threatening to destroy the world and find themselves coming together to save it. “We are really excited about this,” Ghandour said, “It is very common in Middle East that people know someone who has a Jinn story, so it’s nice to take that and turn it into a fun and mysterious teen adventure that everyone can enjoy.”
The greatest asset revealed in Netflix’s press release is that the six-episode series will feature young Middle Eastern talent. “We’re delighted to be working with a variety of breakout talent to launch our first Arabic original series in the Middle East,” said Erik Barmack, Vice President of International Original Series at Netflix. “We are extremely excited to bring this story to a global audience, and to celebrate Arab youth and culture. We can’t wait to share more details later this year.”
So, Netflix might be paving the way for more representation of Arab culture without enforcing long overdue stereotypes with ‘Jinn’. ‘The level of authenticity Netflix is trying to achieve with this show is definitely what attracted me the most to be part of this project,” said, Mir-Jean Bou Chaaya. “This is a great opportunity to portray Arab youth in a very unique way”.
We are so ready to halal ‘Netflix and Chill’!