Muslims and Personal Care: The Uprising of the Halal Beauty Market

The halal market is growing! And when we say halal market we’re not only referring to the food market or banks. It goes way further. Looking at the Dubai export report, we can conclude that the non-food sector which contains chemicals, cosmetics,… is actually much bigger than the halal food sector. Muslims are taking certain things and making it their own without having to compromise. Fashion for example: “The new generation of Muslims is taking fashion to a whole other level,” says Alia Khan who is the councillor of the Islamic Fashion And Design Council. Instead of taking over all the trends or rejecting them, many Muslims nowadays combine mainstream fashion with the Islamic guidelines. But it goes further than just fashion. Even within the beauty sector we can see that many Muslims try to adjust the mainstream ways to fit the Islamic ways. But what is halal beauty and what are the pros and the cons of this sector?

Halal beauty?

Halal beauty and personal care goes way further than banning pork derivatives from the products and having halal financial services. When we’re speaking of halal beauty we have to make sure that the products don’t own any pesticides. But that’s not all, besides the ingredient list the halal beauty sector also focuses on the manufacturing. This means that the environment and the people who work on the cosmetics are not to be forgotten. It is highly recommended to manufacture products locally, which reduces the effect on the environment. Also fair trade is a must! Exploitation of production workers is definitely a no-go. Last but not least: The creation of halal beauty products needs to be free from any type of animal cruelty. All these aspects show that the halal beauty sector is a very controlled one, but unfortunately the market for beauty and personal care currently lacks a standardized approach. Some countries have their own certification board and some don’t, which often leads to consumers having to decide for themselves whether a product is halal or not.

Pros and Cons

There’s a good and a bad side to everything. Like I already mentioned, the halal beauty sector has a great concept but it’s not always as easy to turn this into practice. Many Muslims actually aren’t really aware of halal standards when it comes to beauty or personal care, or at least not as much as they are when it comes to the food sector. Also there is quite some competition from the vegan and organic market, since they provide the same needs as the halal beauty products. But putting these weaknesses aside there are still some pretty huge opportunities for the halal beauty market. Halal products may be mainly aimed at Muslims, but this doesn’t mean that only Muslims can buy these. The aspects that this market provides can also intrigue other people. And finally many products are already in line with halal standards which means that big adjustments aren’t necessary.

This new way of looking at beauty products and personal care again shows that as Muslims we don’t have to compromise. We don’t have to ban certain beauty products, all we have to do is find another way: an Islamic way. And with the help of people who can turn this theory into practice, the halal market will probably grow bigger and bigger in the future.

Source: Dubai Exports, Islamic Fashion Design Council

Written by Mvslim

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