Hanan Challouki
“Tonight, it gives me great pleasure to announce the launch of our very own Fashion Week dedicated to modest wear and iFash™; and we are thrilled that Esmod will be our partner in what we believe to be a disruptive model to Fashion Weeks everywhere. The fashion world has never seen anything like this before!” Alia Khan – IFDC Founder and Chairwoman
Islamic Fashion and Design Council (IFDC) announced the launch of a whole new concept in fashion weeks which they call, iFash™ 101 Week.
The initiative is expected to bring exciting change and a significant contribution to the development of the global fashion scene, and will be rolled out in collaboration with the French fashion institute, Esmod. The announcement was made last night at Esmod-Dubai’s 2015 fashion show in Dubai, UAE, where IFDC Founder and Chairwoman, Alia Khan was also invited on the jury and was asked to award the highly coveted Jury Award to the most talented designer.
“iFash 101 Week will be the first time new designers will share the runway with established designers – a powerful way to get promising new talent to be taken seriously, but the key is in the way we present it. This will be a fashion week of the highest caliber. Along with top notch production quality, there will be a keen focus on branding and revenue opportunities for all designer participants; we are serious about sourcing the best ways for commercial viability for the designers – that is the life line they need the most amount of help in. In conjunction with Esmod’s Tamara Hostal and Denis Ravizza’s expertise, the selection process will be fair and balanced. The establised designers will play a tailor made key role, you’ll just have to wait and see what that is”, says Khan. Very exciting days ahead for the field of iFash™ and modest wear as IFDC paves a path for industry players to get their best chance at the valuable Islamic fashion market which is headed toward a $484 billion demand.
“Through Tamara and Denis we’ve seen a commitment to excellence and values that Esmod is known for. I can’t think of better people to lead us into this meaningful partnership which will be on a global scale. We’re going to see the way fashion should be done and there will be no compromising on values and good will toward all”. Khan’s news was received with tremendous excitement as the buzz flooded the hall with much chatter about the event’s potential. Pre-production of the fashion week is under way and dates for the first few cities will be announced in a few weeks.
