London Fashion Week (September 15 – September 19), one of the “Big Four” fashion weeks, along with the New York, Milan and Paris has come to an end… BUT! For the first time, the show transformed during two days in a Moroccan atmosphere where designers exposed their collections on the Morocco’s most recognisable and traditional dress: the Caftan.
On the 16th and 17th of September the beauty of the Caftan, the richness of the gastronomy and the Moroccan music were highlighted during this artistic event called “Stories of Morocco”. The aim of this show was to promote Morocco as a destination and to make the caftan known to the British and to strengthen the Moroccan-British friendship.
Meriem Belkhayat, Houda Halaoui, Nadia Boutaleb, Bouchra Filali and Romeo Couture were the main Moroccan designers who participated in the event. The Moroccan couture designed by these dressmakers attracted the admiration of the audience.
Historically was this cloth worn by male judges; but gradually it became a dress for women during the late centuries. The term Caftan is commonly used for the one piece dress and it can be worn on both casual and formal occasions, depending on the material used.