For the first time ever, Jakarta will host its own Modest Fashion Week kicking off on the 26th of July in Gandaria City, Indonesia. This 4-day event is a collaboration between Think Fashion and Markamarie Creative and consists of 25 fashion shows, 50 brand booths, workshops, exhibitions and talkshows.
Like the previous Modest Fashion Weeks in Dubai, London and Istanbul, this one will also be crowded with the best designers and brands from 15 (!) different countries, amazing influencers, modest fashionista’s and many more.
“There will be so many international stakeholders participating in JMFW,” said Franka Soeria, the co-founder of Official Modest Fashion Week worldwide.
Franka and Özlem, two power women and founders of Think Fashion, say they are trying to build a bridge for international brands to Southeast Asia and vice versa. They want people to see the other side of Asia they haven’t seen before. “Southeast Asia is a good source of inspiration and innovation,“ mentioned Soeria. An example is The Gate Project (bridging the Indonesian and Turkish fashion industry) that provides valuable solutions for many brands and designers to eventually create vital value for the industry.
Markamarie is the Curated Urban Fashion Lab in Southeast Asia of which Markamarie Creative is a part of. They focus on serving as one stop solution of creative needs for brands and events who want to penetrate Southeast Asia effectively.
In collaboration with Metro Department Store, JMFW will open its first Modest Fashion Week stores in Indonesia. No less than 7 branches will show modest fashion designs on their floors. Those will be called #JMFWPoints. These points will not only last during the event, but the entire year to make sure the Indonesian consumer has the opportunity to discover what international designers of Modest Fashion have to offer them. At the same time, these points will act as information hubs of the event itself.
Looking at the other successful MFW’s in the past, we are so ready to be discover everything this one has in store for us!
This article was written by Ghofrane Sbai