Despite The Rising Islamophobia, Modest Fashion Is Now More Popular Than Ever

“There’s no such thing as a feminist who supports the hijab”. This was the title of an article published by the International Business Times in 2016. No doubts. You’ve surely came across such headlines already once. Islamophobia has been on the rise these last years in the western world, may it be in the US or in Europe, with countries like France strengthening their already restrictive laws on Hijab, or Germany starting to.

Meanwhile, in the fashion sphere, modesty is on the rise. Last meaningful episode was Kanye West starring 19 years old model Halima Aden in his last “Yeezy season five” during the New York Fashion Week. But why does modest fashion has such a big notoriety?

A new emerging era

$230 billion. This is the amount of money that Muslims around the world have been spending in 2015 for fashion, according to the State of the Global Islamic Economy Report 2015. And this number keeps growing. By 2020, Muslims are expected to spend $327 billion only in fashion products.

The internet also did his big jump into modesty. Muslim bloggers have a huge fanbase on social networks. Their big platform makes brands getting more and more interested in starring them in their campaigns. In 2016, Dina Torkia appeared in Youtubu campaign “Made for you”. Amena was in a L’oreal commercia. Kuwaiti Halal al-Doub is cherished by big names like Benefit or Marc Jacobs. In 2016, MuslimGirl’s Amani al-Khatahtbeh has been chosen by Forbes to appear in the list “30 under 30” and was nominated as one of the young people transforming media. And the list goes on.

Modest fashion, mainstream fashion

Big brands around the world have been starring Hijabis in their commercials. Best     example is H&M, with their now worldwide known advertisement campaign with Londoner model Mariah Idrissi. In 2015, Uniqlo has partnered up with stylist Hana Tajima to create a modest line. British Marks & Spencer launched a burkini collection. Big high-fashion names like Dolce & Gabbana also dedicated a line to modest women in January 2016, with a collection that included abayas and hijabs.

In 2016, Modanisa presented the Istanbul Modest Fashion Week. This was the first time that such an event took place, with notorious medias like the New-York Times calling it an “eye-catching event” and Elle writing that “modest fashion had a coming out party”. This February, the prestigious Saatchi Gallery will host the first London Fashion Week. Last but not least, Indonesian stylist Anniesa Hasibuan made history at the NYFW this season with a hijab-only catwalk, that was acclaimed by the public and the public.

Empowering women

Modest fashion does not only interest big brands. A decade ago, finding modest clothes was a struggle for women. Nowadays, nothing is easier. Just google terms like hijab online shops or islamic clothes online and you will see that almost every western country has its own shops. Whether it be big retailers like Modanisa, or little brands in the USA or in Canada as well as Europe, with the UK, France and Germany as leaders. This shows a changing in the society. Women start opening their own free-lance businesses.

It’s no coincidence if modest fashion is emerging now. A new generation of Muslim women emerged. They do not want to choose between modesty and fashion. This is not a matter of clothes. It’s a matter of saying “we are here” and finding their place in the society. Although women – whether hijabis or not – may fight daily to have this place, they do it, and this goes also by displaying hijab and modesty everywhere, whether it being in the medias or not. Modest fashion inspires by its particular ability to council a personal belief and femininity. Women are not afraid to wear their headscarf anymore. On the contrary, they proudly wear it and are well determined to affirm themselves.  Apparently, fashion loves it.

  • outer_rl

    There’s nothing immodest about the hair on a woman’s head.

    • Cake123😜😜😜

      Look the headcovering was even before Islam you find that in Christian scriptures that a women wore the scarf on her head in fact didn’t Mary wear the scarf?? and in your ‘bible’ it states that a women who isn’t covering her hair IT MUST BE SHAVED OFF so please brighten your horizon and don’t let your ignorance have a barrier on your little incapable mind of yours I am sure god gave you a brain so please use it and look bitch if you have any questions that you want to include in your ‘stereotype’ then please feel free to ASK A MUSLIM WOMEN instead of going online and getting your sources from islamophobic websites! Oh and look at the irony here you want Muslim women to be so low like you and want them to remove their hijab a symbol of modesty that god commanded us? you suddenly want them to trot around in bikinis like theres no tomorrow? Am I right? Well judging by your post it clearly says so gosh the amount of stupid people that I have to deal with! I could go on forever about how your ‘bible’ have commanded women to cover their heads so please spread your ‘hate’ on somewhere else please because we clearly have no time for your ignorance and lack of knowledge you don’t even UNDERSTAND the MEANING of hijab you just simply refer it as a scarf that’s on the head well let me tell you this bitch it has a much more meaning than ‘just a scarf’ in fact it has such a deep beautiful meaning to much for your small mind to comprehend we don’t need ‘your talk’ in fact we are actually bored of comments like yours so your actually entertaining me 😂😂😂 And please last statement Spread your ‘hateful’ behaviour somewhere else as this website has NO ROOMS for islamophobes like you xxxx
      Oh and try harder next time xxx
      I am sure you get the message xx I really enjoyed our ‘discussion’ until next time please use your logic 😘😘😘

      I apologise in advance if this has caused you any hurt xxx

      • outer_rl

        There’s nothing in the Quran saying women should cover their heads. I know lots who don’t. It’s just a sectarian symbol.

        • Cake123

          Oh please don’t waste your time arguing with me as I am a Muslim feminist and know my religion inside out so you have no right to judge me and say that there’s nothing in the Quran well honey there is it’s clear that you haven’t done your research properly well let me educate you a bit seeing that your to arrogant and ignorant in surah Ahzaab(33:59) ‘O prophet!
          Tell your wives , daughters and the women of believers to draw their cloaks (veils) all over their bodies. You see honey there are many evidence in the Quran and Hadith as stated above that the hijab is part of Islam just like nuns being part of Christianity I am a proud hijab Muslimah who knows what she’s doing with life without the need of white feminists guiding her as she has her own mind xxx
          Also you know lots of Muslim friends who don’t wear then that’s their issue you shouldn’t mix religion with their personal choice as hijab is a CHOICE it’s a symbol of modesty and my crown that I wear proudly a symbolic meaning to show that I am a proud Muslim teen, also you dont know women who do wear hijab as your comment is a bit biased here you should widen your world and see their opinions on it.

          I hope you have benefited from my explanation xxx
          Isra ❤️

          • outer_rl

            33:59 says “draw their outer garments over themselves”. All that means is wear clothes. I agree with wearing clothes. There’s no mention of covering hair.

            If you like covering your hair, so be it. I wouldn’t want you to stop doing something you like. I just don’t regard it as any more virtuous than any other fashion.

          • Cake123

            Awww thanks for encouraging me really appreciate it, you are entitled to your beliefs and I am entitled to mine. Also you need to look at the Quran verse in depth, and actually talk to hijabi girls out there who do wear it and question them ok, I it’s fine if you don’t regard it as virtuous than any other fashion like i said before it’s your beliefs and morals I don’t want to disrespect it, as you have respected mine so it’s only fair if I do the same to you. If you have any questions about the hijab then don’t be afraid to email me.

            Really appreciate your respect for my morals xxxx 😘😘😘

            From Isra ❤️

          • outer_rl

            I have talked to two girls who wear headscarves about why they do. One was pushed to wear it by her husband. The other was forced to wear it by her brothers.

          • Cake123

            Really?! Excuse me I wear the headscarf by my own self I WANT to wear IT I see it as my crown of my religion every time people see me they don’t see me as an ordinary teenage girl they see me as a MUSLIM girl which I am very proud of wearing it and NO before you question me as saying that I am forced to wear it, I laugh ironically it is I who choose to WEAR it, please don’t start your white feminist talk , as I am a Muslim feminist who knows her religion inside out without the need of white feminists telling her indirectly that she’s oppressed, she’s forced to wear it. In your comment you said that you talked to TWO girls who wear it right? You need to open your eyes honey, why don’t you talk to girls like me who value wearing it as these girls that you have talked to don’t know it’s TRUE value and it’s TRUE beauty it comes from my blessed religion and relationship with god that’s why I wear it , and to make it explicit your comment seems a bit ignorant here (as always when talking to people like you) you seem to paint all girls who do wear it somewhat inferior, oppressed forced to wear it, well let me tell you straight up sunshine that this cloth that I wear PROUDLY carries my sense of confidence, pride, and it makes me EMPOWERED as a teenage girl. I don’t really know your true agenda here my only interpretation is that you like to paint us all oppressed, inferior because we LOVE and CHOOSE to wear it as we see it as a symbolic meaning more than a piece of cloth on your head.

            I come from a liberal Muslim family that is mainly female dominated as a women I feel EMPOWERED and not the opposite that you all white feminists try to paint. Why don’t you do your research in all religions I can garuntee you, you would be shocked as I mentioned before that the head covering was also part of Christianity before they changed the bible OH and LOOK here if a WOMEN DOSNT COVER her hair in CHRISTIANITY (don’t blame Islam love) they shave it off!! Before you deny any of this look it up and read YOUR bible. Don’t ever point a finger at us and claim that we are oppressed when you haven’t looked at your OWN bible and see how oppressed you really are.

            I apologise in advance for my rant it just burns me when you claim that we’re oppressed or forced to wear it as I’m a feminist I’m sure it will annoy you as well when someone insults something that you love dearly it’s just human nature.

            Watch some YouTube videos about hijab and feminism here are some hijabi bloggers who LOVE to wear it like me (Dina Tokio, Habiba da silva, Hodan Yusuf, Attiya Latif, Sabinaa, Amina Darwhish, Noor Tagouri, Yassmin Adbul-Magied and many more)

            If you want a Muslim feminist that can talk to you about hijab and it’s symbol of empowerment Attiya Latif, Yassmin Abdul-Magied and many more. Then visit TEDxTALKS if sure you have heard of it. Type in these names that I have just mentioned then see for yourself what we have to say.

            Email me if you have any questions about hijab and feminism.

            From an angry Muslim feminist that sees her hijab as a symbol of empowerment.
            Isra ❤️

          • Cake123

            Really?! Excuse me I WEAR it out of my OWN CHOICE i see it as an important part of my life I don’t know how I will feel without it, you see it has a deeper meaning for me it’s a signal to show that I am not just an ordinary teenage girl but a MUSLIM teen who knows what she’s doing without the need of white feminist guiding her as she has her own mind, my hijab is a crown that I wear which carries my pride, confidence and many other positive traits, your comment seems a bit ignorant to be fair (as they mostly are when talking to people lol you) you seem to love to paint all women who wear hijab as somewhat oppressed, inferior and are forced to wear it. Well let me tell you this honey I am a proud hijabi feminist that knows her religion inside out, also you need to talk to a wide range of girls who CHOOSE to wear it like me and see WHY they wear it. Ironically you have clearly indirectly stated that we are inferior, oppressed well in YOUR bible it says that you SHOULD also cover your hair and do you know what the consequence will be if you don’t??? Of course you don’t know seeing that you are ignorant and to arrogant to widen your world so jump of your white feminist high horse and LISTEN to what YOUR bible says it says that if you choose not to wear it your hair will be shaved off!!!! See who’s the oppressed one know???

            I come from a liberal Muslim family that is mainly female dominated so I see myself as an EMPOWERED women with the scarf you might see me as oppressed, but at the end of the day it is what I and god think about it my objective is to fulfill my commandment to god. When I carefully place it on my head I LOVE it as it is a symbolic meaning to show the world that I am a proud Muslim teen that knows what she’s doing with life.

            Here are some hijabi bloggers who see their scarf as a source of EMPOWERMENT and INDEPENDENCE (Dina Tokio, Habiba da Silva, Hodan Yusuf, Noor Tagouri, Attiya Latif, Yassmin Abdul – Mageid and many more.

            Also I would advice you to visit TEDXTALKS as they talk about hijab and feminism with a hijabi advocate (Attiya Latif) as mentioned above,

            Email me if you have any questions about hijab and feminism.
            From an angry Muslim feminist and a PROUD hijabi

            Isra ❤️

          • outer_rl

            You relate the headscarf to pride, confidence, independence and empowerment. Great, but that’s nothing to do with religion. In fact, those are the opposite of the qualities religious people should strive for. Humility is a virtue, pride is a sin.

            You say “your bible” – but I’m not a christian. I’m also from a liberal muslim family, I hate the way headscarves create social divisions and false piety. You use the term “white feminist” as a contrast with “hijabi feminist” – but just because someone is white, doesn’t mean they’re not a muslim, and whether or not you war a headscarf does not change the fact of whether or not you’re a muslim.

          • Cake123

            OMG really?! Your Muslim??? Hello my sister in Islam welcome, welcome here. How do headscarves create social division??? Elaborate for me don’t make your debate vague and the same goes for ‘false piety’ how can a piece of CLOTH on your head create these division and false piety 😂😂😂 you made me laugh so hard!!!! Maybe you should be a comedian instead of anti-hijab.
            Oh and one more thing I didn’t say that if someone is white doesn’t mean their Muslim where did you get that idea from???

            Please I have many friends that don’t wear it, and I respect that but they are NOT against it like you are here.

            Are you an ex-Muslim ???
            From Isra ❤️

          • outer_rl

            Thanks, but I’m not female. You contrasted “I am a proud hijabi feminist” with “jump of your white feminist high horse” – ergo juxtaposing hijabi against white. I hear my local salafist imams repeatedly during their friday khutbah condemning women who don’t wear a headscarf, and condemning fathers and husbands who don’t make their wives and daughters wear them.

            It’s religiously meaningless, but in ethnic and sectarian terms, very powerfully meaningful, as a marker of identity, delineating who is an ‘insider’ and who is an ‘outsider’. It makes muslims men feel that they are permitted to behave badly with women who don’t wear it, treating them like trash, and to boss around women who do wear it, treating them like children. I see it all the time.

          • Cake123

            Hmmm why am I talking to a male??? This is meant to be a ‘women’s issue’ i presume that your an ex Muslim.

            Hmm wise comment honey but you seem to paint all Muslim men as misogynistic …. aren’t you on of them then????
            Also you seem to be an ex-Muslim who is against the fundamental belief of Islam I wouldn’t be proud if I where you honey seeing that your going to rot in hell anyway along with your slutty girlfriends.

            Looks like the media have successfully completed their mission in brainwashing you to an extent that your no longer a Muslim (gasp)…….

            Also I presume that you want all the non muslims to think that your not misogynistic, sexist, abusive to women or forcing your womenfolk to wear hijab…… you seem to be against sisters that ARE wearing the hijab by their own CHOICE and
            DELIBERATELY trying to bring back theses outdated stereotypes (shame on you as a Muslim sister I expected that you would encourage me to get closer to my god, I have gone through a lot by just wearing a hijab but I NEVER let that stop me from wearing it. I thought that you would at least clear out these misconceptions but no you didn’t – seeing that your an ex-Muslim.

            Look here I have many friends who DONT wear it but they didn’t say that they got treated differently from those who wear it (sigh) I expected some understanding from you ‘brother’….so it looks like I am going to have to adjust my attitude towards you and start treating you like I treat these ignorant people that know nothing about Islam and seem to quote their favourite stereotype.


            it’s obvious that your NOT a MUSLIM otherwise you would have known the Quran and Hadith about men being modest (lowering their gaze,protecting their chastity). your a MAN why the hell am I talking to you then??? Seeing that this is a women’s topic ‘hijab and feminism’ is a known for topics for LADIES only so I don’t know why you have a say about it.

            (Ugh your EVEN acting sexist now, 🤢🤢🤢 men like you disgust me to the core. I hope I’ll see you rot in hell along with your slutty girlfriends 😂😂😂

            From an angry hijab I feminist
            Isra ❤️

          • outer_rl

            You don’t have to read my posts or reply to me, but if you do, you ought to do so in a calm and reasonable manner.

            You might have missed a rather important passage in the Quran, “do not say to anyone who greets you in peace: ‘you are an unbeliever'”.

            I get lectured by male imams at the mosque on the evils of women not wearing a headscarf, so it is kind of silly to say that men can’t also express an opinion to the contrary.

            The idea that it’s slutty not to wear a head scarf is really silly. There’s nothing sexual about the hair on a woman’s head. Only women care about what another woman’s hair looks like. Men don’t care about women’s hair styles. The “lower your gaze” thing is nothing to do with the hair on a woman’s head.

            My own belief is that the greatest barrier to getting closer to God is hostility towards our fellow human beings. The Quran says that if you avoid the great sins, Allah will pardon your small sins. How you pray, how you dress, these are minor sins, if they are sins at all. Hating another person, wishing them evil – that is a major sin. I don’t believe it is possible to go to heaven wishing another person goes to hell.

          • Cake123

            I am calm, this is my way of speaking to people like you having a problem with it??? Wait so how I pray is a minor sin??
            Listen brother I respect your beliefs and opinions so it’s only fair if you respect my choice to wear hijab.
            Really enjoyed the discussion I apologise for my attitude, it’s human nature to get defensive about something you love to do when another person criticise it.
            Oh and I reply to every comment you make because I want to see your reply
            Are you an ex-Muslim by any chance???
            From Isra ❤️

          • Cake123

            You seem good for debating

          • outer_rl

            No, I’m not an ex Muslim. I believe in God and the prophet, but I don’t believe in any imams teachings unless they make sense to me. So I do respect your choice, I just don’t regard it as divinely ordained.

          • Cake123

            Oh ok brother xxx

          • Cake123

            Where are you from??? Just asking btw I am an Arab
            From Isra

          • Cake123

            Fine I respect that you don’t regard it as ordained, end of debate…………..
            Thank you for sharing your opinion
            From Isra ❤️

          • Cake123

            To sum up I should have just kept my mouth shut about your opinion on hijab therefore that would cause less friction and my aim is to let you know why I am doing it that’s all my intention is not that I am going to spread hate or hurt you by any chance because that’s generally out of my character.
            Isra ❤️

        • Cake123

          Should I wait for a reply here??? Seeing that you have already done your research and looked at the bigger picture more (sigh)

  • Samo

    Very interesting

    • Cake123

      It is indeed