Brace yourselves ladies and gentlemen because this autumn, Condé Nast International and Nervora will launch a Vogue Arabia online edition with Saudi Princess Deena Aljuhani Abdulaziz as its editor-in chief.
Saudi Princess Deena Aljuhani Abdulaziz known for her remarkable streetstyle will be the editor-in-chief of the 22nd edition of Vogue, with former Daily Telegraph-editor Daniela Agnelli as fashion director and the managing director of style.com Caterina Minthe as features director by her side. The operation will be headquartered in Dubai. In this edition the focus will be on the MENA region (Middle-East and North-Africa), such as the Arab states of the Persian Gulf as Bahrain, Kuwait, Oman, Saudi Arabia, Qatar and the United Arab Emirates. In North-Africa the upcoming markets of Egypt, Morocco and Lebanon are put in the spotlight. They’re even planning on distributing the magazine further abroad in fashion key cities like London, Paris and Milan.
Deena Abdulaziz who owns D’NA, two stores in Riyadh and Doha and used to split her time between the Upper East Side and the Middle East will highlight the delicate balance between East and West. Another key focus will be managing the various interpretations of modesty. “Perhaps outside of our region there’s an underlying assumption that Middle Eastern women aren’t empowered, when we actually have a long history of accomplishments – though those stories don’t surface often enough. One particular aim we have is that Vogue Arabia will play a role in elevating these stories to the global stage trough the medium and lens of fashion and culture”, she said to BoF.