Islamic fashion and modest wear has quickly erupted into the mainstream fashion industry. Istanbul, a city full of diversity seems like just the place to start an Islamic fashion revolution. Kerim Ture, the creator of modest wear fashion house, Modanisa saw that there was a gap that needed to be filled in modest wear. “The market for Muslim women’s fashion is one of the largest but their needs are still very under-addressed” he said in an interview with Wierd. The West has pegged Muslim fashion as black abayas, but it is much more than that. Ture created Modanisa to close the modest wear gap and give Muslim women a place to shop. It is one of the first multi brand online retailers of Muslim women’s fashion and it houses modest wear brands from all over the world.
Istanbul Modest Fashion Week came to life in conjunction with Modanisa and organizers Franka Soeria and Özlem Șahin. Designers from five continents showcased, sports wear, bridal wear, swim wear, evening wear, and everything in between. Not to mention the hundreds of bloggers, journalists and upcoming designers of the modest fashion world capturing every moment for us. Istanbul, for a week became a Muslim fashionista’s metropolis.The shows took place at an old train station in the center of the city.
The growing need for Muslim fashion to be showcased in the mainstream industry is prevalent, and it is evident that Istanbul has started the revolution and moved into the mainstream fashion world. We’ve seen companies like Dolce & Gabbana and DKNY release “modest wear” or “modest wear inspired” lines but none that have really made a big break into the industry. When H&M released an ad with a hijabi model the western world exploded with positives and negatives. Why is it that there are still so many discussions surrounding Muslim or Islamic wear. As the model who was featured in the ad campaign – Mariah Idrissi – said, “it shouldn’t be a big deal anymore.”