The Uprise Of Modest Fashion In Turkey

ISTANBUL, TURKEY - MAY 13:  Models walk the runway as they present creations at Haydarpasa Terminal during Istanbul Modest Fashion Week 2016 in Istanbul, Turkey on May 13, 2016. Models presented the creations of Mimya, Gulshaan, Ainee Suhaidi, K��bra Biriktir, Monika Jufry, Hannie Hananto, Najua Yanti, Mustafa Dikmen and Zehra Kocbay during the group exhibition. (Photo by Onur Coban/Anadolu Agency/Getty Images)

Islamic fashion and modest wear has quickly erupted into the mainstream fashion industry. Istanbul, a city full of diversity seems like just the place to start an Islamic fashion revolution. Kerim Ture, the creator of modest wear fashion house, Modanisa saw that there was a gap that needed to be filled in modest wear. “The market for Muslim women’s fashion is one of the largest but their needs are still very under-addressed” he said in an interview with Wierd. The West has pegged Muslim fashion as black abayas, but it is much more than that. Ture created Modanisa to close the modest wear gap and give Muslim women a place to shop. It is one of the first multi brand online retailers of Muslim women’s fashion and it houses modest wear brands from all over the world.

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Istanbul Modest Fashion Week came to life in conjunction with Modanisa and organizers Franka Soeria and Özlem Șahin. Designers from five continents showcased, sports wear, bridal wear, swim wear, evening wear, and everything in between. Not to mention the hundreds of bloggers, journalists and upcoming designers of the modest fashion world capturing every moment for us. Istanbul, for a week became a Muslim fashionista’s metropolis.The shows took place at an old train station in the center of the city.

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The growing need for Muslim fashion to be showcased in the mainstream industry is prevalent, and it is evident that Istanbul has started the revolution and moved into the mainstream fashion world. We’ve seen companies like Dolce & Gabbana and DKNY release “modest wear” or “modest wear inspired” lines but none that have really made a big break into the industry. When H&M released an ad with a hijabi model the western world exploded with positives and negatives. Why is it that there are still so many discussions surrounding Muslim or Islamic wear. As the model who was featured in the ad campaign – Mariah Idrissi – said, “it shouldn’t be a big deal anymore.”  

Written by Rimsha Sayyed

Rimsha Sayyed

Rimsha Sayyed is a 19 year old student in journalism from Toronto, she is currently looking to expand her blog platform and aspire to use media and writing as a platform for herideas and opinions.